A-  PRIMARY PREP QUESTIONS:

1)    Is this content topical?  What makes this idea “today”, “now”, or local?

2)    Is this relevant to my target listener?

3)    Is this content compelling? Could it elicit thought, laughter, tears, a phone call, anger, prayer, conviction, retelling the story, etc.

4)    What is the emotional heart of this story? Where is the emotional tension?

5)    Will this content reinforce our station brand?

B-   CONTENT is…

1)    Stories

2)    Information

3)    Listener interaction

4)    Ministry elements, faith elements

5)    Guests

6)    Things that generate audio-candy and/or have production potential

7)    Things that help your true identity shine.

8)    Artists presence

9)    Local buzz

10) Original, creative, fresh ideas

11)   Serial topics

12)   Station promos

13)   And oh so much more…

C-   OVER-THE-TOP FINISHING TOUCHES

1)    How can I kick this up a notch?

2)    How can we set it up for maximum impact?

3)    How could we effectively, emotionally, or powerfully tease it?

4)    Is there an opportunity for serial content?